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Apparel for the underground.
No Assholes.Worldwide.
Six Cities · One Rule
↓ The Catalogue
Image: NASA
No AssholesWorldwideHarbour Heavy — Bristol — 29 JuneSix CitiesOne RuleObservation, Not AnnouncementNo AssholesWorldwideHarbour Heavy — Bristol — 29 JuneSix CitiesOne RuleObservation, Not Announcement
Featured Lines.
Five Lines · One Story EachWorldwide.
Six Cities · Ordered by Longitude
01 · NYCBrooklynOGSample culture, drill, the 90s lineage still being rewritten.
4 Pieces
02 · LAXLos AngelesLa MúsicaLeimert Park, G-funk, the part of LA that isn't Hollywood.
3 Pieces
03 · BRSBristolLow EndSound systems, bass, dub, the city that exported weight.
6 Pieces
04 · LISLisbonSaudadeKuduro, Atlantic edges, the coast of Europe at midnight.
3 Pieces
05 · BERBerlinTechnoConcrete, four-to-the-floor, the room is the point.
3 Pieces
06 · LAGLagosWe MoveAfrobeats, generator hum, the city the whole world is listening to now.
3 PiecesJust landed.
64 products · in rotation
NOA (MIDNIGHT CHARCOAL)
$55
140 (MERIDIAN)
$48
NewLAGOS TEE
$68
ACHILLES (BE)
$72
- New
RUN IT BACK.
$58
- New
FULL TIME.
$58
NewSAMARITAN (SNOWBANK)
$100
- New
ALL DAY
$58
NewREFLEX II (BS)
$58
LISBON CREW
$80
- New
STILL ROLLING.
$58
NewLISBON TEE
$68
NewREFLEX II (LX)
$58
NewSAMARITAN (HOPE)
$100
ACHILLES (BK)
$72
- New
STILL HERE.
$58
LOW END
$65
- New
OUT LATE.
$58
NewREFLEX II (LA)
$58
NewSAMARITAN (TRUTH)
$100
ACHILLES (LA)
$72
OG
$65
140 (MIDNIGHT)
$48
NewSAMARITAN (SKY)
$100
LA MÚSICA
$65
BRISTOL CREW
$80
NOA (ARCTIC RAINBOW)
$55
ACHILLES (LX)
$72
BERLIN CREW
$80
NewREFLEX II (BK)
$58
SAUDADE
$65
NOA (OFF-WHITE BURGANDY)
$55
NewSAMARITAN (EMBER)
$100
NOA (MIDNIGHT RAINBOW)
$55
NewLA TEE
$68
NewSAMARITAN (MIDNIGHT)
$100
NewSAMARITAN (GRATITUDE)
$100
NewBRISTOL TEE
$68
NewSAMARITAN (DUSK)
$100
ACHILLES (BS)
$72
NewREFLEX I (BS)
$58
NewBERLIN TEE
$68
NewREFLEX I (BE)
$58
NOA (MIDNIGHT STEALTH)
$50
NewREFLEX I (BK)
$58
NewREFLEX II (BE)
$58
NOA (OFF-WHITE SUNSET)
$55
NOA (OFF-WHITE STEALTH)
$55
NewBROOKLYN TEE
$68
140 (MONSTERA)
$48
140 (MACCHIATO)
$48
WE MOVE
$65
NOA (ARCTIC TUNDRA)
$55
NewREFLEX I (LA)
$58
NOA (ARCTIC STEALTH)
$55
LOS ANGELES CREW
$80
NewREFLEX I (LG)
$58
TECHNO
$65
ACHILLES (LG)
$72
140 (MARINE)
$48
LAGOS CREW
$80
NewSAMARITAN (ICE)
$100
NewREFLEX I (LX)
$58
BROOKLYN CREW
$80
File 001 · The Observation
Clothing for the people who were already there.
NOA isn't a brand in the streetwear sense. It's an observation — a line of clothing built around a specific kind of person, who hears the sound before they see the label, who can tell a room from a reproduction of a room. Six cities. One rule. No assholes. Worldwide.
NOA · The Flagship
View collection →Worldwide
No city, no subgenre, no qualifier. Just the observation that started everything.
Six cities. Six frequencies.
Pick One →